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This work offers a summary of the book "VENTURE CATALYST: The Five Strategies for Explosive Corporate Growth" by Donald Laurie.
Donald Laurie is founder and chairman of Oyster International LLC, a strategic management consulting firm.
In Venture Catalyst, Laurie explains that, irrespective of the ebb and flow of the economy, business leaders are responsible for achieving two sometimes conflicting goals: 1. To meet (or exceed) Wall Street´s expectations on a quarterly basis; 2. To foster the development of the new technologies and products which will generate genuine long- term growth.
According to Laurie, the best approach to balance these two goals, is to be more proactive in building new businesses. Or, more specifically, impressive earnings and profit growth can and should be achieved by starting and then growing new ventures alongside the existing business. There are five basic corporate growth strategies that can be applied using the venture approach Laurie has designed.
Laurie´s main message in Venture Catalyst is that business ventures can be a great source of growth, not just for entrepreneurial companies but also for large and mid-size companies.
Venture Catalyst is a very useful book for performance-driven business leaders: they can take advantage of these top-line growth strategies to deliver impressive and notable growth.
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