This work offers a summary of the book "PRACTICALLY RADICAL: Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry, and Challenge Yourself" by William C. Taylor.
Today´s markets are distinguished by disruption, hyper-competition and constant ongoing change. With that in mind, there´s little point trying to be marginally better than your competitors who are probably locked into the same battles as you are for a declining market. To stand out today, you´ve got to become known for something special - something radical yet practical. The big money today comes when you embrace one-of-a-kind thinking in a me-too world.
As counterintuitive and paradoxical as it may sound, today´s recession hit markets are the perfect opportunity to transform your company, shake up your industry and challenge yourself to move to a higher level of performance. Instead of downsizing your dreams, change the game to your advantage and get noticed by embracing one-of-a-kind ideas. Don´t merely try and win the game you find - become a game changer by thinking differently and thinking big. Do this and you will not only separate yourself from the pack you´ll also build sustainable competitive advantages which last for years to come.
Practically Radical is a fascinating book for leaders aiming to bring their business at the top of the scale.
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