Creating and Delivering Your Value Proposition

• Date de parution : 19/04/2012
• Editeur : Kogan Page Digital
• EAN : 9780749458591
• Série : (-)
• Support : Livre numérique

• Nombre de pages : (-)
• Collection : (-)
• Genre : (-)
• Thème : Non attribué
• Prix littéraire(s) : (-)

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering... Voir plus

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.