The increasing popularity and importance of social media in the recent year has created a growing gap between modern, internet savvy consumers and traditional advertising. With old tried and tested marketing techniques no longer being effective, marketers who do not want to fall behind need to become conversation managers and engage with the new breed of consumers, often using digital platforms. To do this, learning to listen and communicate with your consumers is critical.
Based on four years of primary research, The Conversation Manager explains the evolution of the modern consumer and clearly demonstrates why traditional advertising no longer works. Illustrated with an extensive number of examples of advertising campaigns, this book is full of practical tools to help you transform your company strategy and kick-start conversations with your customers.
Il n'y a pas encore de discussion sur ce livre
Soyez le premier à en lancer une !
L'autrice coréenne nous raconte l'histoire de son pays à travers l’opposition et l’attirance de deux jeunes adolescents que tout oppose
Mêlant la folie à l’amour, l’auteur nous offre le portrait saisissant d’une « femme étrange » bousculant les normes binaires de l’identité sexuelle
Dans ce recueil de 13 nouvelles, la jeune autrice mexicaine frappe fort mais juste
Une fiction historique glaçante et inoubliable, aux confins de l’Antarctique
