This work offers a summary in English of the book "THE DISCIPLINE OF MARKET LEADERS: Choose Your Customers, Narrow Your Focus, Dominate Your Market" by Michael Treacy and Fred Wiersema.
No company can be successful today if it attempts to be all things to all consumers. Rather, the most successful companies - the Market Leaders - select a unique value that they alone deliver to their chosen market better than anyone else.
In The Discipline of Market Leaders, Treacy and Wiersema present the three key value disciplines: 1. Operational excellence (Companies that provide middle-of-the-market products at the best price with the least inconvenience); 2. Product leadership (Companies that offer cutting edge products that push the performance envelope outwards); and 3. Customer intimacy (Companies that focus on building long-term customer relationships by delivering specifically what each customer wants).
Once a company has selected the value discipline, market leadership then becomes a matter of delivering ongoing value in that discipline which is continually improving.
The Discipline of Market Leaders opens your mind to thinking about business in a different way. A must read for managers and business leaders.
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