Strategy and technology ; toward technology based sustainable competitive advantage

• Date de parution : 04/05/2009
• Editeur : L'harmattan
• EAN : 9782296083110
• Série : (-)
• Support : Papier

• Nombre de pages : 294
• Collection : ENTREPRISES ET MANAGEMENT
• Genre : Anglais
• Thème : Anglais (divers)
• Prix littéraire(s) : (-)

Companies often try to free themselves from technology - which is thought to be expensive to develop and difficult to control. They prefer to favour acquisitions which are supposed to provide proven technology which extra cost is compensated by "synergies" - seen without risk, as a "mechanical"... Voir plus

Companies often try to free themselves from technology - which is thought to be expensive to develop and difficult to control. They prefer to favour acquisitions which are supposed to provide proven technology which extra cost is compensated by "synergies" - seen without risk, as a "mechanical" outcome of the merger. However, technology can prove to be a loyal ally and be combined with all types of profitable growth strategies, whether external or organic.